We believe in the power of
flowers and plants
Meet our team of experienced professionals with empathy and a sense of style & quality.
Director / Owner & Florist
Jeroen was 13 when he got his first part-time job at the flower stall of the local supermarket. It soon became apparent that he had found his great love in the field of work. After successfully completing his education, he joined Regina in 1990. In 2002 he took over the company together with Mariëlle (sister). Being able to work with the most beautiful materials is still Jeroen's motivation and passion to start the day (early) every day.
General Employee and Florist
Within Regina I mainly support the other florists. For example, I make sure that all bouquets are packed on time. But I also make flower arrangements. I chose this profession because giving someone flowers is always a good idea in any situation! I really enjoy my work and I hope that I can continue to practice this profession for a long time to come.
Murriel van Dommelen
Born among the flowers. As a little girl I dribbled around the flower auction.
on my 12e I really got acquainted with the florist profession and knew right away: this is what I want to do forever! Working with the most beautiful flowers and being able to translate emotions into beautiful flower arrangements, I enjoy that!!
Director/Owner & Back Office
When Jeroen (brother) took over Regina in 2002, it was crystal clear to Mariëlle that she had to quit her job in business services to embark on this floral adventure with her brother. Mariëlle takes care of the business side of the company and ensures that Jeroen and the employees of Regina can do what they do best: carry out their craft. Going out with Jeroen to look for new collections is one of the best aspects of her entrepreneurship for Mariëlle.
Founded in 1951 and since then a household name in The Hague and surroundings. Jeroen and Marielle Keldermans (brother and sister) have owned Regina since 2002 (3rd). With a lot of love for our beautiful craft. We do not go for short-lived whims, but always for stylish, timeless, translated to the current era. Sustainability, the highest quality and personal contact are the starting point in everything we do.
Passionate about the power of flowers since 1951.
WHAT WE DO
With our craft we translate emotion into experience
To convey the sincere feeling to the world.
Because we like to do good
for people and nature.
For Regina Floral Feelings, sustainable business means that we take into account the effect of our activities on the environment and that we have an eye for human aspects inside and outside our company.
Since 2015 we have been certified Sustainable Gold level according to the sustainable florist barometer (Sustainable Florist)
Get inspired with ideas
what we love.
Nolupta suntibeatur receper eptatint as ipiet unt voluptatur,
quibus ipic to quam que net eos magnam.